Family Brand

If your Family was a brand what would it be? 

For my Visual Storytelling class I was asked to build a Family Brand based on interview conducted with my father. Originally from Belgium, it didn't take me too long to find correlations between my heritage and crafted Belgium beers. The fun part of this assignment was to communicate mainly through visuals.

Interview

Interview

Interview

Interview

Product Statement

Product Statement

Brand Imagery - Target Segmentation

Brand Imagery - Target Segmentation

Brand Imagery - Product

Brand Imagery - Product

Brand Imagery - Positioning

Brand Imagery - Positioning

Brand Imagery - Communication Media

Brand Imagery - Communication Media

Print Ads

Print Ads


The Infographic